The brand's Really Rich and Really Smooth products will be renamed Really Smooth Roast and Rich & Smooth Roast.
The revamped packaging is brighter and bolder to improve shelf standout.
All products retain their colour-coded identity; blue signifies Rich & Smooth, red is for Really Smooth and green stands for decaffeinated.
For independent retailers, 100g packs for each variant feature pricemarks from £2.59.
The brand will also return to TV screens with a follow-up ad featuring Rising Damp star Don Warrington.
Tel 01242 236101