Kraft Foods has given its Kenco decaffeinated instant coffee a makeover.
The coffee uses the same Arabica beans as Kenco roast and ground coffee.
Its jar now features a special label highlighting a new enriched aroma.
The coffee will also be available in pricemarked packs.
The changes will be supported by a direct mail campaign including free samples and money-off coupons.
RRP £2.89
Tel 01242 236101