BRITVIC is to launch a limited-edition J20 orange & pomegranate flavour.
The variant will be available for six months and will be the sixth flavour in the J20 range.
Orange & pomegranate will be supported with pos, a promotional programme and PR to drive sales.
The launch represents the first time in the brand's history that a new flavour has been introduced in the take-home market at the same time as the on trade.
RRP £3.39 (four pack)
Tel 0845 755 0345