Gillette Fusion comes in battery (rrp £9.99) and manual (rrp £7.49) models, each with a lubrication strip that shows when the cartridge needs changing.
A four-pack of replacement blades for the manual model retails at £7.99 and £9.99 for the battery powered option.
Also new are Fusion HydraGel shave gels and Fusion HydraSoothe after- shave balm and gel.
The launches will be backed by TV ads, PR and sampling.
TEL 01932 896 000