GILLETTE is launching a high-profile campaign for 2008. Gillette Champions features sporting heroes Tiger Woods, Roger Federer and Thierry Henry and carries the tagline 'Prepare to be your best today'.
The campaign, Gillette's biggest ever sports marketing promotion, will run from January 18, along with print and outdoor campaigns.
A value pack which offers consumers the chance to buy four Fusion blades and get a Fusion manual razor for free will be available from this month with a recommended retail price of £7.49.
Tailored point of sale material, endorsed by sports stars, is available to help retailers encourage consumers to trial Gillette products and the new value pack.
Tel 0800 597 3388