McDOUGALLS is launching Let's Cook, a new children's home-baking range.
Targeted at the 8-11 age group, the range comprises two sweet and two savoury kits - scrummy pizza swirls, tear 'n' share garlic dough balls, golden chewy flapjacks and easy-peasy mini muffins.
Each kit offers step-by-step, child-friendly instructions.
The launch will be supported by in-store activity and a PR and sampling campaign targeting women's press and children's media in the October half-term holidays.
RRP £1.99
Tel 01932 265097