Cadbury’s Chocolate Eclairs are being given a packaging facelift with a swirling caramel and purple design.
Cadbury has gone quackers for an augmented reality app. Once downloaded, it enables smartphone users to play a game triggered by pointing at promotional bars of Twirl, Crunchie, Boost, Caramel and Dairy Milk. Players have to earn points by prodding...
As sharing occasions continue to rise, Cadbury is adding another offering to the mix with the launch of Twirl Bites
Sarah Britton takes us on a two minute whirlwind tour of sugar confectionery NPD
The seasonal range includes NPD from KitKat, Aero and Milkybar.
The wholesaler boasts festive lines from Bonds, Nerds and Vimto.
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