Acdoco is to add 'miracle foam' to its Oxiclean range.
The new product, which 'cleans as it clings', is designed for tackling vertical surfaces such as tiles.
It is the company's first extension into the non-laundry sector.
The product is available in a transparent 500ml bottle and will be supported by TV ads from the end of April.
RRP £2.99
Tel 01204 600500