MASTERFOODS is launching a new range of Christmas pet treats and snacks across its Pedigree and Whiskas brands. This year’s range includes a Whiskas tub including popular products Temptations, Crunch and Kitbits. New from Pedigree this year is a limited edition chocolate- flavoured Rodeo. The Christmas range will be supported by a £1m marketing campaign consisting of TV advertising and in-store pos. In 2004, owners spent an average of £8.50 on their pets at Christmas.
RRP: Whiskas gift tub £4.49; rest of range £1.59-£5.99
Tel: 01753 550055