Lucozade Sport is relaunching its Hydro Active brand. Bottles will be given a striking new pack design as part of the move which sees the brand join the Lucozade Sport range of drinks.
● New packaging stresses the low-calorie content and hydration benefits.
● Drinks are available in citrus fruits and summer fruits flavours.
● The relaunch will be supported by a £3.5m investment in 2009.
TEL 0870 240 8603
● New packaging stresses the low-calorie content and hydration benefits.
● Drinks are available in citrus fruits and summer fruits flavours.
● The relaunch will be supported by a £3.5m investment in 2009.
TEL 0870 240 8603
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