Lucozade Sport is relaunching its Hydro Active brand. Bottles will be given a striking new pack design as part of the move which sees the brand join the Lucozade Sport range of drinks.

● New packaging stresses the low-calorie content and hydration benefits.

● Drinks are available in citrus fruits and summer fruits flavours.

● The relaunch will be supported by a £3.5m investment in 2009.

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