New additions original chili con carne, hot chili con carne, smoked chili & sweet peppers and roasted garlic & chili join the fajita and enchilada sauces and will be flashed with a 'new' on-pack message.
The company says the slimmer and taller 400g and 395g jars will have
a greater shelf standout.
The Old El Paso brand will also benefit from a £5m marketing spend in 2006.
Tel 0800 591223