UBUK is relaunching its McVitie's Digestives range with a new design, backed by TV ads emphasising the brand's wholemeal and wheat credentials.
In March the brand will also see some additions to the Minis range, with McVitie's Digestives now available in the smaller format.
Elsewhere in the McVitie's range, Flapjacks have been renamed Jacks, and Original Syrup Flapjacks will be known as Oatjacks.
New to the range is a red berry and yogurt variant named Yogjacks, aimed at female consumers.
Also new are two new dessert-inspired cakes, Lemon Cheesecake and Strawberry Shortcake slices.
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