Ocean Spray is kickstarting the new year with a three- week burst of TV advertising for its cranberry juice drink.
Ocean Spray says that the creatives, which first aired in summer 2007, have been a huge success, with household penetration at its highest for three years.
The ads convey the health-enhancing qualities of cranberry juice and feature two female friends at a spa comparing the extreme measures people take to look good on the outsides.
The ads broke on January 5.
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