Yazoo Yogo will be available in 500ml bottles and 4x200ml multipacks.
The summer berry variant is flavoured with real strawberries and raspberries.
Yazoo Yogo bucks the trend of current yogurt drinks on the market as it has a long shelf life.
The launch will be supported with above-the-line and specific trade communications as part of a £3.5m marketing spend on the Yazoo brand.
TEL 01403 273 273