The campaign focuses on the benefits of Ski with Activ8, a new recipe of energy-releasing B vitamins.
Activ8 combines eight vitamins and minerals that have been scientifically proven to optimise the release of energy from food.
The four- and six-packs will now be secured in cardboard sleeves, and the new packaging plays on the skiing association using
a ski action shot to illustrate the energy message.
A wholegrain range, which includes flavours such as honey & wholegrain and blueberry & wholegrain, also joins the portfolio.
Marketing support includes a TV campaign in June, sponsorship of the Heart FM breakfast show and online and sampling activity.
Rrp £1.49, 4x120g pots
Tel 020 8686 3333