Rustlers has launched its latest campaign focusing on the upcoming football tournament and the sales opportunity it presents for the chilled ready meals category.
Throughout the tournament, Rustlers is giving shoppers the chance to ‘bring it home’ and win one of many chances to host the ultimate in-home football party alongside a variety of other prizes. Free POS kits to promote the competition and drive sales are available to all retailers via the Rustlers trade website.
The brand is also offering a competition for retailers tha stock up on three cases from across Rustlers’ bestselling range to enter a prize draw to win £1,000 cash.
“At a time when we are all more aware of budget pressures, we expect to see an increase in at-home occasions with consumers coming together to enjoy a winter of sport, presenting an opportunity for retailers who can tap into this by creating meal deals targeted specifically at the occasion,” said Elaine Rothballer, head of marketing consumer brands, Kepak Foods Division. “Rustlers meets shopper demand for tasty meal options that are quick to prepare and perfect to be enjoyed during matches - No sporting fan wants to part with the screen for too long when watching a match! Creating offers that link Rustlers with drinks, savoury sides and snacks will offer shoppers the complete meal solution that gives them the value they’re looking for.”