Due in July, a new range from Rustlers planned for the grocery sector will see one line appearing in Co-op.
The Fiery Mexican Stack (179g, RRP £2.95-£3.25) “meets consumer demand for distinctive flavour choices, and reaffirms Rustlers’ great taste and quality credentials by providing flavour-packed convenient meal solutions that shoppers will love,” the supplier says.
It features the brand’s famous flame grilled beef patty, layered with cheddar cheese, Mexican crumb and finished with a signature chipotle sauce.
The new product launches as the brand rolls out its new look. Appearing on shelves now, it’s designed to bring more shoppers into the category by providing retailers and shoppers with clear tiering of the range, whilst highlighting Rustlers credentials on pack.
Elaine Rothballer, head of marketing for consumer brands at Kepak, said: “Our new products have a distinctive, elevated positioning that will encourage their shoppers to trade up. Shoppers are increasingly looking to recreate restaurant experiences at home and the range will satisfy consumers’ cravings for exciting new flavours while delivering great quality and taste.”
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