Rustlers is launching a national campaign to ensure the chilled ready meals brand is front of mind when consumers are planning their big nights in this autumn.
The two-phase campaign, which started earlier this month will run until the end of November, initially targeted students at colleges and universities across the UK with a raft of awareness-building, on-campus activity, including events, sampling and distribution of money-off coupons for their local onsite convenience stores.
Phase two of the campaign, launching 16 October, is a national on-pack promotion giving shoppers the chance to win a bundle worth staying home for - complete with £100 gift cards, air fryers, projectors, snacks and more to complete the ultimate big night in experience.
The on-pack promotion will be additionally supported by in-store merchandising and across online and out-of-home platforms.
Ross Davison, head of convenience at the food division of supplier Kepak, said: “Rustlers are more likely to be eaten during relaxing moments in front of the TV, and with eating and drinking out prohibitively expensive, we’ll be driving home the message that Rustlers’ flavour and range is made for the Big Night In occasion.”
The promotion follows a recent brand refresh for Rustlers which has made the range more relevant to consumers, improving the clarity of messaging on-pack and driving clearer differentiation between its burgers, sandwiches and subs.
Rustlers are urging retailers to use the broad consumer appeal of new-look Rustlers as an integral part of the Big Night In selection, offering complementary drinks, snacks and desserts as part of a basket-boosting meal deal.
No comments yet