Rustlers has unveiled the biggest wave yet of its Boost Your Burger initiative.

The brand has launched an on-pack promotion with audio streaming giant Spotify, on its Bestsellers range of products, that will give consumers the chance to win six months access to Spotify Premium.

To enter, shoppers can upload an image of their receipt to demonstrating they’ve bought any Rustlers Product. The promotional offer will run until 23rd July 2024.

Retailers can highlight the campaign with PoS that promotes these combinations, free to download from Kepak’s trade website.

To support the giveaway, Rustlers will also launch a social campaign across, TikTok Meta and will be sponsoring mood boosting playlist on Spotify that will generate over 28 million impressions for the brand.

Head of convenience, Foods Division at Kepak, Ross Davison said: “Our Boost Your Burger campaign is a win for us, retailers and consumers as it encourages shoppers to spend more to create a great meal at home for less money than a traditional takeaway.

“Our partnership with Spotify is a way for us to give consumers something they will genuinely value and connect with them on an emotional level this summer.”