Rustlers has launched its new Big Night In campaign and is encouraging retailers to stock up on its bestsellers range.
The national consumer campaign includes TV advertising, PR and influencer support.
The chilled ready meals brand said that the campaign will dial up Rustlers’ quality and taste credentials by educating consumers through provenance and taste cues.
Recent data from Savvy shopper panel revealed that 70% of retailers should run more fakeaway deals in store, as the same number of consumers intend to order fewer takeaways.
Elaine Rothballer head of marketing of consumer brands at Kepak said: “Consumers are still very much looking at tightening the belt, especially in the run up to Christmas time. This paves the way for brands such as Rustlers as we offer a better value alternative to ordering a takeaway.
“Big Night In is all about relaxing, with good food and close companions, shoppers don’t want to eat into this time by waiting hours for a takeaway or spending time cooking in the kitchen. Rustlers offers the perfect solution. Not only are they delicious and made with 100% British and Irish beef but they take just 90 seconds to prepare.”
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