Rollover Hot Dogs has announced a partnership with the Baywatch reboot movie (in cinemas May 29th) and will kick start the partnership with a competition to win a trip for two to Miami.

The hot dog trays will feature artwork from the movie and will direct consumers to the Rollover Facebook page where they will discover Baywatch content and be able to enter a competition for a chance to win a trip to Miami, Florida.

The campaign started on May 15th and will run for eight weeks. Alongside the on-pack promotion, there will be plenty of other giveaways to win on the Rollover Facebook and Twitter page.

Tony Owen, sales and marketing director, said: “Baywatch is set to be one of the biggest releases of the year and we’re extremely excited to partner with a film that our consumers will really love. The campaign will reach over three million shoppers. It will be supported by a fantastic POS pack to communicate the promotion in store, including promotional posters that will really help retailers to recruit new consumers to the hot food to go category.

“The tie-up with Baywatch targets our core demographic 16-30 year olds and matches our brand personality: young, lively, and fun. We expect a lot of engagement with our fans on this promotion and it will encourage new discussions at the point of purchase.”

This promotion will be further supported with POS in retailers and activity on the brand’s Facebook page.