Rollover has launched a new chicken baguette into the food-to-go market (rrp £2.29).

Rollover’s new healthier offer is a baguette made with four pieces of plain roast chicken with a choice of either sweet chilli sauce, BBQ sauce, garlic mayonnaise or tomato ketchup.

The new product taps into the trend for eating chicken as a healthy protein source as 1-in-7 food-to-go shoppers say healthier options within meal deals encourage them to make a purchase (HIM).

Tony Owen, sales and marketing director, said: “We like to listen to our customers carefully and stay first in line on innovations. Therefore, to help our customers take advantage of the current healthy trend, we have just added the hot chicken baguette to our range providing consumers with a healthy hot alternative to sandwiches and other hot food offers. We are convinced it will help to recruit new consumer to the hot food to go category. It heats from frozen in our free-on-loan steamer or bain-marie and works with our existing baguette. It is now available with a stunning POS package including meal deals.”