Rollover is celebrating its 25th anniversary with an on-pack promotion offering more than 1,000 Cinema tickets.
The promotion will run over November and December.
The firm has designed a golden tray which will direct consumers to the Rollover Facebook page where they will have a chance to win some cinema tickets.
This promotion will be supported with POS in retailers and activity on the brands Facebook page.
Tony Owen, sales and marketing director, says: ”We are very proud at Rollover to have served the Best Hot Dogs in the world for the last 25 years. We wanted to share our excitement with our consumers and this promotion is a great way to thank them for their loyalty! It’s a fantastic promotion to make shoppers aware about the Hot Food To Go and specifically Hot Dogs, which remain in huge growth within the category due to the continued trend around Street Food. It will really help retailers to recruit new consumers to the hot food to go category! We target to reach over 3 million shoppers.”
Rollover sells 25 million hot dogs (rrp £1.79) a year.