AG Barr is backing Rockstar energy drink with one of its biggest ever on-pack promotions as the brand teams up with action-comedy film, Baywatch.
The new Baywatch movie based on the 90s American TV series, will be released in UK cinemas from May 29. It stars the Dwayne Johnson (The Rock) and Zac Efron along with Bollywood sensation Priyanka Chopra.
Rockstar’s Baywatch on-pack promotion, which runs from April to June, offers shoppers the chance to win the ‘Ultimate VIP Miami Experience’, including pool party and luxury yacht trip, as well as daily prize bundles, via a ring pull winning code mechanic.
The on-pack tie-up will run across Rockstar Xdurance and Rockstar Guava and on a new, limited edition flavour, named Beach Blend. It will feature on both plain and 99p price-marked 500ml cans (outers of 12).
Adrian Troy, AG Barr marketing director, said: “We are excited to be partnering Rockstar with such a phenomenon. It is a perfect fit for the brand and energy drink consumers will love it. The on-pack offer will help drive overall sales of energy drinks, so our advice to retailers is to stock up on the two best-selling flavours in the category, Rockstar Xdurance and Rockstar Punched as well as our limited edition flavour, Beachblend.”