AG Barr is partnering big can energy brand Rockstar with ‘Gears of War 4’, the biggest Xbox game launch of 2016, in a major on-pack promotion.
The promotion will run across one million cans of 500ml Rockstar Original (plain and 99p price-marked packs) throughout October and November.
In addition to offering the prize of an Xbox One every day, the promotion gives gamers the chance to win codes which enable them to claim in-game rewards for Gears of War 4.
Adrian Troy, AG Barr’s head of marketing, said: “Gears of War 4 is set to be the biggest launch from Xbox this year, supported by a £4 million marketing spend.
“With over 33 million gamers in the UK spending an average of 13 hours gaming each week, this on-pack promotion will really strike a chord with energy drinkers.”
AG Barr will also be creating impactful POS.