AG Barr has launched Rockstar Energy Water.
Rockstar Waters is available in two flavours, blueberry & pomegranate and acai & peach, in a unique 355ml size can (rrp 89p).
The launch will be supported by a heavyweight digital and social media campaign including sampling at Rockstar-sponsored events.
Adrian Troy, AG Barr’s head of marketing, said the product has been created due to high demand for a lighter, refreshing energy drink. He adds, “We’re really confident that Rockstar Energy Waters will fuel major category growth in 2015, attracting new shoppers to the fixture.”
To maximise sales, AG Barr is advising retailers to merchandise Rockstar Energy Waters between standard energy drinks and water, alongside products such as vitamin waters.