AG Barr has extended its Rockstar portfolio with the addition of Rockstar Freeze.
Rockstar Freeze is available in frozen lime and watermelon flavours in 500ml plain or price-marked cans. The drink delivers an innovative cooling sensation blended with caffeine, taurine and B vitamins, according to AG Barr.
Adrian Troy, AG Barr’s head of marketing, said: “Rockstar Freeze not only tastes great, it also delivers a deliciously cool sensation which adds a new dimension to the drinking experience.”
A full range of eye-catching POS will be available to support the launch, including standees, posters, shelf barkers and display units.