Flavoured Water brand Radnor Splash has teamed up with Alton Towers Resort to launch its ‘Thirsty for Thrills’ on-pack promotion.
The low-calorie brand has teamed up with the UK’s largest theme park to offer 2-for-1 entry on every 500ml and 1.5L bottle, using an on-pack code and saving customers up to £68 on their next family day out. Consumers will be able to use the link and code on the reverse of the label to directly book their tickets online and claim the offer.
The campaign will be backed by the brand’s first national TV advertising campaign, which will hit millions of households this summer.
Chris Butler, marketing manager at Radnor Hills, said: “We are delighted to be partnering with Alton Towers Resort and to be able to offer such a fantastic value promotion to our consumers. We are also excited to be launching our first ever TV advertising campaign aimed to help support and encourage family days out as well as encourage retailers to stock up.”
The firm claims that Radnor Splash sells at a rate of two units every second and is on track to become a £60m brand by 2026.
Radnor Splash is available in six sugar free, naturally flavoured, fruity flavours: Orange and Passionfruit, Apple and Raspberry, Lemon and Lime, Strawberry, Forest Fruits and Watermelon. Bottles are 100% recyclable and made from 30% recycled plastic.
The brand is made by Radnor, a family-run, sustainably focused soft drinks manufacturer based in the rural Welsh hills, which has been producing soft drinks for over 30 years. The company has a wide range of products under the Radnor portfolio, including Radnor Fizz & Fruits, which is popular with school children, and Heartsease Farm premium pressés.
No comments yet