Panini has announced the launch of its first-ever official Premier League sticker collection, rolling out to convenience store retailers across the UK.
Football 2020 is the official sticker collection for the 2019/2020 season and feature 636 stickers based on top sporting talent from across all 20 league clubs, with dedicated pages for each squad.
A starter pack includes an album and five packets of stickers (rrp £3.99 each). The packets are also available to stock in singles with an rrp of 70p. Each one contains five stickers.
Mike Riddell, managing director of Panini UK, commented: “We are proud to launch Football 2020 which is the first ever Premier League sticker collection published by Panini. Football 2020 is eagerly awaited by all true sticker collectors and it is one to treasure for posterity.”
The launch of Football 2020 will be backed by a multi-channel marketing campaign, including investment in TV, video-on-demand and digital plus influencer activation.
Panini will also be embarking on a nationwide sampling campaign and cover-mounting across key children’s and football publications, as well as a national newspaper campaign and cross-promotional partnerships with the official partners and broadcasters of the Premier League.