KitKat NPD

There’s a raft of KitKat NPD heading to stores this year featuring innovation across Chunky, 2-finger, 4-finger and bites formats.

KitKat Bites with Lotus Biscoff featuring chocolate coated wafer bites filled with Lotus Biscoff spread, will be availble from February in a 90g sharing bag.

A sell out when it launched as a limited edition in 2021, KitKat Vegan is returning as a permanent line/ Available as a single 41.5g 4-Finger bar, this plant-based break is made with a rice-based milk alternative to create an indulgent-tasting vegan chocolate and crispy wafer combo. 

A multipack of nine KitKat Caramel 2-Finger Caramel bars is available this month, while a 4-Finger single bar will hit shelves in February, followed by a multipack of four from April. 

What’s more, KitKat Dark 4-Dinger is relaunching with a new recipe and refreshed packaging from February.

Callum Smith, KitKat assistant brand manager said: “We all need a pick-me-up at this time of year, and KitKat is the go-to for so many of us when we want to enjoy a delicious break at any time of day. In fact, here at Nestlé HQ, we believe the only thing better than our crisp, chocolate-covered wafer fingers is more choice than ever before!

“That’s why we are delighted to introduce new and revamped flavours across our range of products. Whether it’s a 2-Finger KitKat Caramel with a cup of tea or coffee mid-afternoon, or KitKat Bites and a boxset on a cold winter evening, there is something for everyone to enjoy. We predict 2023 will be the best year for breaks yet!”

All KitKat products produced in the UK and Ireland are made with 100% certified sustainable cocoa. Nestlé’s factory in York, the home of KitKat, produces a whopping five million bars every single day, while more than one billion KitKats are eaten every year in the UK, that’s 564 fingers a second!