The Scandinavian Tobacco Group (STG) is hoping to offer greater value to roll your own (RYO) smokers by including Mascotte rolling papers with pouches of Natural American Spirit throughout September.

Mascotte papers will be added to every 12.5g pack of the additive-free RYO brand which will also feature an on pack flash to communicate the change.

STG UK head of marketing Alan Graham said added value was “top of the agenda for many smokers” while the demand for premium tobacco products continued to grow.

“By including Mascotte papers with 12.5g pouches of Natural American Spirit, not only are we giving premium RYO consumers added value, but we’re also encouraging trial of the range and repeat purchases for retailers.”

Tel: 0208 731 3400

rrp: 12.5g £4.42.