To celebrate 25 years of the Black and White brand, Müller Wiseman Dairies has launched a new promotion to help retailers engage with local sports teams.

The ‘I Love My Pint Sized Local Team’ gives shoppers the chance to nominate a local team for children up to the age of 11 to receive sports kit or equipment worth £300. Müller Wiseman Dairies is distributing leaflets in store as well as POS materials to promote the offer.

Commercial director Dan Howell said: “We know that local retailers are at the heart of communities and we want to help our customers play an active part in their neighbourhoods. The promotion will encourage consumers into stores to submit nominations for a local sports team.”