Mrs Crimble’s, the gluten-free bakery brand owned by Wessanen UK, is launching a summer on-pack giveaway across its Big Choc Macaroons & Coconut Macaroons - in partnership with beauty brand Palmer’s.
Running until September, one lucky shopper will win an indulgent spa weekend for two people at a luxury resort and 100 hampers, filled with coconut lotions, creams and shampoos, will also be up for grabs courtesy of Palmer’s.
The hampers will include a selection of Palmer’s skincare and haircare products to celebrate the versatility of coconuts, which is the basis for the brand’s natural coconut oil formula, and is the main ingredient that gives Mrs Crimble’s macaroons their flavour and texture.
Special packs will be available across all retail channels with the aim of bringing new consumers to the bakery category. Those who purchase the on-pack products must visit Mrs Crimble’s dedicated website and enter a code printed on the inside of the pack to be in with a chance of winning.
The promotion will be supported by an influencer marketing programme, alongside dedicated social media content delivered in the voice of the Mrs Crimble’s character.
Bryan Martins, marketing & category director at Wessanen UK, said: “Coconut is the star ingredient of our gluten free macaroons. It gives it the deliciously sweet taste and moist texture that makes our macaroons so popular. We wanted to celebrate the wonderful versatility of the coconut through our on-pack promotion and partnering with Palmer’s felt like the perfect fit. With luxurious prizes up for grabs we’re confident that our customers will be keen to pick up a pack to be in with a chance of winning.”