Triple F1 World Champion Lewis Hamilton has joined forces with Monster Energy in a deal that will see the two release a signature energy drink together.
The partnership will see Hamilton’s name and signature helmet graphics don the Monster Energy can. The global partnership complements Monster Energy’s long-term sponsorship of the Mercedes-AMG Petronas Motorsport team.
Monster Energy is also giving consumers a chance to enjoy a track day with Lewis Hamilton. The ‘Ride Along’ competition will begin on April 1 and run for three months, with winners and a friend set to enjoy a lap of the top AMG driving facility at the famous Brooklands race circuit, where Lewis Hamilton will be their driver.
Consumers can enter to win the experience by visiting www.monsterenergy.com
Retailers will be supported during the promotion with a range of POS.