Coca-Cola Enterprises has invested in its Monster Energy drink to launch a new summer Ibiza Rocks promotion.
Monster Energy is giving shoppers the chance to celebrate 10 years of Ibiza Rocks with a promotion to win two VIP tickets to the Ibiza Rocks Hotel in September, including a four-night stay, gig tickets, flight, transfers and much more.
To make the most of the promotion, pos is available to retailers in the form of dumpbins, shelf strips and display units.
As part of CCE’s investment in the brand, Monster Energy has also extended its current multipack range by launching Monster variants, The Doctor and Assault, in 4x500ml packs, rrp £3.99, from July 4.
The extension also includes a new Monster Energy multipack format for GB in 8x500ml Monster Energy Green pack, rrp £7.70, available from August 15.
Caroline Cater, operational marketing director at Coca-Cola Enterprises, said: “Monster is growing strongly and this new Ibiza Rocks promotion is a great opportunity for retailers to make the most of the brand’s success this summer, with a prize that resonates with our Monster Energy fans.”