Following success in the US, Mars Chocolate Drinks & Treats has brought the Snickers Peanut Brownie Hi Protein bar to UK shores.
With 15g of protein and 211 calories, the bar is made up of two squares, featuring a chewy peanut brownie filling, topped with a layer of Snickers caramel, and coated in milk chocolate.
Michelle Frost, general manager at Mars Chocolate Drinks & Treats, says: “Snickers continues to be our number one performing brand within our specialist sports products, and knowing how popular the Peanut Brownie range is in other markets, we’re excited to be bringing the variant to the UK market for the first time.
“Snickers Hi Protein White Chocolate bar became our second best-selling protein bar after launch, and has continued to perform at this level, with sales second only to our original Snickers Hi Protein bar.”
Also launching this month is the reformulated Milky Way Hi Protein bar, with 15g of protein and the light whipped nougat flavour of its chocolate bar counterpart, packed into two chocolate-coated squares.