Toffifee launches family focussed pack design

Toffifee, which claims to be the third fastest growing brand in the boxed chocolate category (IRI). Fastest growing of brands over £10m sales, has launched four fun, limited edition pack designs, focusing on celebrating family moments together this summer.  

The 100g limited edition boxes have an rrp of £1.43. 

Andy Mutton, managing director at Storck UK, says, “Toffifee is a now a £12.1m brand and is in the top seven best-selling SKU in the boxed chocolate category (ibid).  Despite flat growth in the category (+0.6%), Toffifee has maintained strong growth of +9% (ibid) and has a growing loyal fan base which is driving healthy sales.”