Mars Petcare offers up Dream Sixteen as part of range change-up

Mars Petcare has launched its ‘Dream Sixteen’ – a reinvigorated range of must-stocks for convenience retailers.

The ‘Dream Sixteen’ will also include three new price-marked packs (PMPs); bestsellers from Pedigree, Sheba and Cesar carrying RRPs of £3.75 - £4.75 price-mark to appeal to over half of shoppers who say they like this format.

Hoping to address what is perceived as a lack of choice in the channel, Mars Petcare has developed the ‘Dream Sixteen’ core range – including favourites such as Whiskas Pouches, Pedigree Dentastix, Pedigree Pouches and Dreamies – to support retailers of all store sizes address choice for shoppers and capitalise on the opportunity of increased sales by attracting lucrative pet-owning consumers to their stores.

Convenience channel director at Mars Petcare UK Alex Smith said: “After a challenging year for many, coupled with a marked increase in pet ownership as a result of more time being spent at home, we recognise that shopper habits and priorities have changed. Reacting to this, we’re adapting our range and recommendations accordingly, working with retailers in the channel to showcase our new ‘Dream Sixteen’ core range. This is a selection of must-stock products from our well-loved brands – Whiskas, Pedigree, Sheba, Cesar, Dreamies and Catsan – which we have specifically selected to drive sales success for our convenience customers.

“In addition to rolling out the ‘Dream Sixteen’ we are also launching three PMPs across some of our bestselling SKUs. Having these available in a PMP helps them feel as though they are getting great value from their local convenience store.”

The new PMPs are available now and will be supported with ‘Dream Sixteen’ merchandising advice and planograms from Mars Petcare.

For more on the petcare category, check out the products in depth report.