In a bid to become more sustainable, Mars Chocolate Drinks and Treats’ (MCD&T) Mars and Galaxy milk drinks are now available in 250 ml cans.
The cans have an RRP of £1.20 and and are available from Costco in cases of 12 with further rollout expected in the coming months.
If successful, the firm plans to extend the format to other variants within the range, alongside the existing 350 ml sports cap bottles.
As the interest in sustainable alternatives continues to rise, packaging like glass and cans has become more popular and now accounts for 20% of all Flavoured Milk sales, with cans representing 11% up 22% on its share vs three years ago (IRI).
According to Trivium Packaging’s Buying Green Report 2023, 79% of those surveyed are looking for products in sustainable packaging.
Michelle Frost, general manager at Mars Chocolate Drinks and Treats says: “The launch of this new packaging format enables us to explore more sustainable options giving consumers more choice.
“Cans are a popular on-the-go format but are equally used in the home. With the product being ambient shoppers can take them home and chill at their leisure before drinking.”
Mars Milk Drink, combines caramel, Mars chocolate and a hint of malt, while, Galaxy Milk Drink creates the taste of Galaxy chocolate in a milk drink. Both drinks are suitable for vegetarians and have no added sugar.
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