Call of Duty fans can win gaming prizes through Monster Energy’s new on-pack promotion.
Running until the end of the year, the Call of Duty promo will run across Monster Original, Monster Zero Sugar and Monster Ultra White variants.
Consumers can scan unique QR codes on promotional packs to earn 10 minutes’ worth of double experience points (XP – gaming currency). This will allow gamers to advance more quickly by progressing up levels faster than their opponents during in-game play.
Promotional pack designs feature the striking Call of Duty character Ghost to drive standout on-shelf, and to help create theatre in-store, convenience retailers can request high-impact POS materials from My.CCEP.com.
To maximise awareness of the on-pack activity and wider Call of Duty partnership, Monster will use its impressive roster of gaming influencers on Twitch and YouTube, as well as running several high-profile media partnerships, throughout the promotional period.
This is the latest in more than two decades of successful gaming initiatives from Monster – all part of its commitment to engaging brand fans and fuelling category growth.
Now worth over £545m (Nielsen), Monster added £92m of sales in the last year alone (ibid) while maintaining 20% volume growth (ibid).
Pippa Foster, associate director of commercial development at Coca-Cola Europacific Partners GB, said: “Like Monster, Call of Duty is a powerhouse in its category, and there are real synergies between their loyal fanbases. It’s a recipe for success and has delivered impressive results in the past.
“Our Monster fans expect high impact, unmissable experiences, as well as exclusive gaming prizes and that’s exactly what we’re delivering. Monster growth is showing no signs of slowing down and we’re encouraging retailers to get on board and take full advantage of this promotion as we bring together these two iconic brands once again.”
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