Rubicon Raw has announced a prize on-pack promotion where shoppers will have the chance to win ‘The Ultimate Snowsport Experience’, including a snow sport lesson with a GB athlete, a week’s skiing holiday in Switzerland plus £1,000 cash.
The competition is set to launch on 1 October and will celebrate its continued partnership with GB Snowsport and the beginning of their winter season.
Jonathan Kemp commercial director at Barr Soft Drinks said: “We’re so excited that Rubicon Raw is The Official Energy Drink of GB Snowsport, reaching millions of snowsports fans across the UK. As part of our partnership, we are driving awareness and excitement with consumers shopping the energy drinks fixture and there’s no better way to kick off the snowsport season than with an unmissable offer like this.
“We know around a third of Rubicon Raw sales come from new entrants into energy, so we’re confident that this fantastic competition will help retailers continue driving those incremental sales.”
According to Kantar, the energy drinks market remains one of the most profitable for retailers and they said Rubicon Raw has quickly established itself as a must-stock brand within it.
Rubicon Raw has sold more than 35 million cans since its launch in February 2021 and IRI Brand Innovation said it has become the second most successful innovation within soft drinks.
The promotional packs will feature GB Snowsport athlete and reigning Team Snowboard Cross World Champion Charlotte Bankes and will run on more than two million cans, across all plain and price marked 500ml packs and some 4x500ml multipacks, until the end of November.
Point of sale material will be available to create in store theatre and drive incremental sales.
No comments yet