For the first time, Lyons Coffee is running a limited edition on-pack promotion for its No. 3 and No. 4 coffee bags.

The promotion offers consumers the chance to win all-inclusive weekend breaks, in partnership with Great Little Breaks, with a total of 100 prizes to give away.

Additional prizes include a one-month magazine subscription from Readly. Promotional packs of Lyons Coffee will be available from mid-May until the end of October.

Nicole Hartnell, marketing manager at Lyons Coffee, said: “We’re really excited to unveil the limited edition promotional packaging and it’s a great opportunity for retailers to increase sales. We’re looking to inject some excitement into the market and reward our loyal consumers.”

The new promotional packs will feature a blue-ribbon design and consumers can enter the promotion by visiting the ’Win with Lyons’ microsite.

Lyons Coffee bags are available to independent retailers and have an rrp of £2.60 per box.