Lucozade is preparing for a massive summer of sport with a £2.5M advertising spend across social, digital, television and in-store marketing.
Limited-edition Lucozade Sport footballs are available for consumers to win through a text-to-win competition running across the full Lucozade Sport range.
Head of marketing for Lucozade Sport at Suntory Beverage & Food GB&I Tom Bell said: “We’re supporting the return of sport and the upcoming European football tournament by giving away thousands of footballs to shoppers through in-store marketing activation.”
“We know how challenging it’s been for many people who haven’t been able to get out and exercise as much as they normally would over the past year. With restrictions continuing to ease over the summer months, the increase in sporting occasions represents a chance for retailers to drive more sales in categories like sports drinks.
“We want to help everyone get active as we all gear up for a blockbuster year of sport with the upcoming European football tournament, major athletics events, Anthony Joshua vs. Tyson Fury, the London Marathon and more.”