Lindt Lindor has launched price-marked packs (PMPs) for two of its on-the-go flavours - Milk and Salted Caramel.
The new PMPs are available to convenience outlets and independents from Nisa, AF Blakemore, Appleby Westward, Parfetts, United Wholesale, United Grocers, Bestway Wholesale, Dhamecha, Hancocks from April 2023.
A spokesperson from Lindt & Sprüngli said: “Since their launch in 2016, Lindt Lindor bars have proved hugely popular in the convenience and on-the-go sector. The bars are an affordable treat with the strapline ‘Take a moment of bliss wherever you go’. We always endeavour to assess the market and innovate where demand lies and found that PMPs, although well established, are one of the most successful promotional techniques which represent good value for money.
“We believe PMPs will only increase in popularity, especially as the clear pricing provides reassurance the shopper isn’t being over charged. We understand the importance of PMPs in the impulse sector and strive to support retailers by including our top-selling bars as PMPs.”
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