KP Nuts has launched its 2018 Christmas campaign with out-of-home (OOH) print and digital billboards, digital advertising and a competition to win the ultimate Christmas jumper, raising money for Save the Children.

The £500k campaign pokes fun at some modern food fads, drawing attention to KP Nuts’ heritage as a Christmas nibble. The campaign incorporates three creative executions including “No one’s driving home for vol-au-vents”, “Wise men don’t come bearing bruschetta” and “Nobody’s dreaming of a white couscous”, juxtaposed with a bowl of KP Nuts and the tagline “The original finger food”.

The aim of the campaign is to position KP Nuts as a central part of festive entertaining. Static and moving OOH displays, along with digital advertising, will remind consumers to stock up on KP nuts over the festive period.

As part of the campaign, KP Nuts are holding the ‘ultimate Christmas jumper’ pop-up on Bateman Street, Soho (14th December) which will see the brand donate more than £10k to Save the Children. As a tribute to the much-loved KP Nuts pubcard, 30 specially designed jumpers adorned with packs of KP nuts were given away to consumers through a competition on KP Nuts’ Facebook page.

Sue Mackay, marketing manager of KP Nuts, said: “KP Nuts are perfect for gatherings that happen throughout the year, as well as the traditional festive season. By conveying this message through our Christmas campaign we anticipate a sales uplift for retailers as we remind consumers that KP Nuts are the original finger food for Christmas. We are extremely proud to be working alongside Save the Children, who do such amazing work all year round, for our pop-up event on Christmas Jumper Day.”