Kingsmill has launched a smooth loaf which promises to contain no bits but which retains the benefits of wholegrain oats.
The loaf, available from mid- February, will be backed by a £1.3m marketing investment including TV ads and in-store activity. It is available in 800g medium and thick varieties.
Allied Bakeries has released a new range of breads targeted specifically at the convenience sector. The range includes a 400g Danish, 800g doorstep, 800g soft malted grain farmhouse and a 400g soft white farmhouse. It is hoped the new products will...
Allied Bakeries has launched a range of seeded loaves under its Kingsmill brand. Available in Secretly Seeded, Lightly Seeded and Really Seeded, it is hoped the range will capitalise on the 7.1% growth of the market in the past year (Nielsen Total...
No comments yet