Warburtons has launched a £2.4m marketing campaign with the aim of…
Introducing bake-off to your store has numerous bottom-line benefits.
Another popular fixture for shoppers during the barbecue season is the bread display. Allied Bakeries’ category director Guy Shepherd says the sector saw a 40% increase in the sales of bread rolls between May and August last year compared with January to April. He adds that rolls are purchased for 43% of barbecues (Nielsen Scantrack).
The firm is also revamping its Poppets, Fox’s Glacier and Barratt Liquorice ranges.
The launch is set to capitalise on the drink’s popularity in cafes.
Consumers can win prizes up to £100
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