Warburtons has launched a £2.4m marketing campaign with the aim of…
Introducing bake-off to your store has numerous bottom-line benefits.
Another popular fixture for shoppers during the barbecue season is the bread display. Allied Bakeries’ category director Guy Shepherd says the sector saw a 40% increase in the sales of bread rolls between May and August last year compared with January to April. He adds that rolls are purchased for 43% of barbecues (Nielsen Scantrack).
The limited edition bar will be supported with a #ControlTwirlHype campaign
The drinks contain 5% real fruit juice
The new campaign will champion the brand’s Cornish heritage
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