JTI's new Sovereign variant has dual appeal

JTI is introducing a new variant to its Sovereign House, with the launch of a new capsule cigarette - Sovereign Dual.

Available across all channels now, Sovereign Dual is designed to offer value for money to existing adult smokers in packs of 18s and 10s.

With an rrp of £6.50 and £3.78 respectively, it will sit alongside Sovereign Sky Blue and Sovereign Superkings Green.

Jeremy Blackburn, JTI head of communications, said: “The capsule segment of the cigarette market continues to show strong growth, with both Sterling Dual and B&H Dual two of the top three capsule brands. We expect Sovereign Dual to capitalise on and mirror this success.”