JTI is launching a new 17 pack format across Sovereign cigarettes as it seeks to remain at the forefront of the ‘super value’ price segment.

The new packs will be available from the end of October at an rrp of £6.50. 

The Sovereign house has seen steady growth since its introduction leading to a 4.3% share of the cigarette market and a 37.4% share of the super value sector, according to JTI.

JTI head of communications Jeremy Blackburn said: “Sovereign is a well-recognised tobacco brand with a history of introducing extensions that meet consumer demand. With Sovereign Blue, Sovereign Sky Blue, Green and Dual all available in 17s, at a super value price point, the entire house is a must stock for any retailer looking to capitalise on this profit opportunity.” 

Retailers will be able to take advantage of wholesale deals in October on Dual, Green and Sky Blue variants, which will be highlighted on point of sale material in cash and carry tobacco rooms. 

For more information on the Sovereign house or the new 17s packs, retailers should speak to their local JTI representative or call the JTI Customer Careline on 0800 163 503 to arrange a visit.