JJ Whitley Vodka has announced the launch of its first ever ATL campaign.
The new ATL campaign focuses on the brand’s best-selling variants – JJ Whitley Artisanal Russian Vodka, Raspberry Vodka and its recently launched Artisanal Russian Gold Vodka, forming part of a wider campaign to grow awareness for the brand.
The £3.5m campaign kicks off this week and will be running throughout July until December. It will see the brand go on TV for the first time as sponsors of Sky One’s ‘Nights In’ programming throughout August. In addition to the Sky TV activity, it also includes placements at a number of high impact OOH sites across the country, as well as digital activity and print advertising in consumer and trade publications.
Senior global marketing manager for white spirits at Halewood Artisanal Spirits Simon Jackman said: “It’s fantastic to see such strong growth for the JJ Whitley Vodka range over the past couple of years, and our new ATL campaign is now set to further drive brand awareness over the next six months, celebrating both its rich distilling heritage and quality Russian liquid. As the Vodka category continues to be the UK’s largest spirits category, with flavoured variants also seeing significant growth, the range is perfectly positioned to help retailers tap into the significant sales opportunity.”